About Rohit Reddy
Signature Developers Pvt. Ltd. is the latest venture of Rohit Reddy, a second-generation entrepreneur with business interests across the power, real estate and entertainment sectors. With an enviable land bank under its name, the group plans to bring to Hyderabad the best theme parks, high-end residences, hotels and stadia.The group plans to launch three more residential projects, including a gated community of high-end villas in 2015.
What is your vision for Signature One?
I wanted my first housing project to reflect my vision of luxury residences.At the same time, I wanted to set the benchmark for luxury homes in the city. People in Hyderabad are willing to pay but there has been no real luxury project that they can buy despite having the money.Fortunately, our group has a huge land bank. To have one acre in Banjara Hills is very rare. So the vision for Signature One is to create something exceptional in Hyderabad’s residential real estate space. It is to create a crowning jewel for the group.
What made you venture into the luxury residential space?
We want to sell our brand first. If a BMW makes a small car, it is still considered luxurious but if a mass market manufacturer makes a very expensive car, it is not perceived as luxury.Selling 25 residences is not going to be a problem. But we want to announce the arrival of our brand. We intend to start five new projects next year. So we want our brand name to be associated with a particular standard of living. This project will set the bar, no less than Trump Tower.
How involved have you been in the design and development of Signature One?
It is a very personal project. As the flagship project for Signature Developers, I have approached this project as if it were my own home. I have been involved in every aspect – right from logo design to tap-fittings. These homes will set the bar not just for luxury residences in the city but also for my future projects.For any other developer, it could be one among hundreds of projects. However, this is my first project and it is very close to my heart. People in Hyderabad know me very well. We are a very renowned family. So people expect a particular kind of lifestyle from us.I believe that luxury has to start with your name and end at your bathroom tap. It has to be that meticulous and particular. One cannot call something a luxury project just by putting five amenities. It would have made perfect business sense to take on “My vision is to set the bar for luxury homes in Hyderabad and the new state of Telangana. Signature One will be the crowning jewel for the group.” a developer partner. But that would have diluted the creative aspect of the project. There would have been compromises on the luxury quotient. I did not want that. I have taken on this project myself to ensure it remains true to my vision.
Young, successful, rich and hard-working… Is Signature One built for someone like you?
Absolutely. Many of my friends have gotten married. I have seen them search for a house that will meet their needs for luxury and comfort. As their peer, I understand what they need from a home and it is this understanding that is at the core of Signature One’s approach to luxury.These are homes custom-made for young achievers who, like me, have studied and lived abroad, travelled across the world and are looking for world-class luxury homes at an address as recognizable as they themselves are.Today’s young couples don’t like to stay in huge houses with constant intrusion of personal space from relatives and domestic help. People want privacy. With just one residence per floor, Signature One gives such families complete exclusivity along with luxurious amenities to suit their lifestyle.These homes make a perfect gift from parents to their newly-wed kids,as building a stand-alone house in Banjara Hills is next to impossible.
How crucial is the location of the project?
Real estate is all about location. And I can think of no better location in Hyderabad than Banjara Hills for my first project. One can only do so much in a particular location. We are not going an hour away from the city centre to offer luxury, which is what most end up doing. We are in the heart of Hyderabad, at Banjara Hills, which stands for certain value, a particular status and Signature One enhances that value. This is the first of its kind luxury residential project in all of Hyderabad. Signature One is modelled on a private luxury hotel. We intend to redefine luxury and set the bar in standards for luxury lifestyle in the state of Telangana and the city of Hyderabad.
What role do you see Hyderabad playing in the luxury real estate market?
Hyderabad still has a lot of land. Real estate is not as expensive or limited as other metros so there is a huge scope. The potential for luxury real estate in Hyderabad is yet untapped. I strongly believe in brand Hyderabad.
I wanted my first housing project to reflect my vision of luxury residences.At the same time, I wanted to set the benchmark for luxury homes in the city. People in Hyderabad are willing to pay but there has been no real luxury project that they can buy despite having the money.Fortunately, our group has a huge land bank. To have one acre in Banjara Hills is very rare. So the vision for Signature One is to create something exceptional in Hyderabad’s residential real estate space. It is to create a crowning jewel for the group.
What made you venture into the luxury residential space?
We want to sell our brand first. If a BMW makes a small car, it is still considered luxurious but if a mass market manufacturer makes a very expensive car, it is not perceived as luxury.Selling 25 residences is not going to be a problem. But we want to announce the arrival of our brand. We intend to start five new projects next year. So we want our brand name to be associated with a particular standard of living. This project will set the bar, no less than Trump Tower.
How involved have you been in the design and development of Signature One?
It is a very personal project. As the flagship project for Signature Developers, I have approached this project as if it were my own home. I have been involved in every aspect – right from logo design to tap-fittings. These homes will set the bar not just for luxury residences in the city but also for my future projects.For any other developer, it could be one among hundreds of projects. However, this is my first project and it is very close to my heart. People in Hyderabad know me very well. We are a very renowned family. So people expect a particular kind of lifestyle from us.I believe that luxury has to start with your name and end at your bathroom tap. It has to be that meticulous and particular. One cannot call something a luxury project just by putting five amenities. It would have made perfect business sense to take on “My vision is to set the bar for luxury homes in Hyderabad and the new state of Telangana. Signature One will be the crowning jewel for the group.” a developer partner. But that would have diluted the creative aspect of the project. There would have been compromises on the luxury quotient. I did not want that. I have taken on this project myself to ensure it remains true to my vision.
Young, successful, rich and hard-working… Is Signature One built for someone like you?
Absolutely. Many of my friends have gotten married. I have seen them search for a house that will meet their needs for luxury and comfort. As their peer, I understand what they need from a home and it is this understanding that is at the core of Signature One’s approach to luxury.These are homes custom-made for young achievers who, like me, have studied and lived abroad, travelled across the world and are looking for world-class luxury homes at an address as recognizable as they themselves are.Today’s young couples don’t like to stay in huge houses with constant intrusion of personal space from relatives and domestic help. People want privacy. With just one residence per floor, Signature One gives such families complete exclusivity along with luxurious amenities to suit their lifestyle.These homes make a perfect gift from parents to their newly-wed kids,as building a stand-alone house in Banjara Hills is next to impossible.
How crucial is the location of the project?
Real estate is all about location. And I can think of no better location in Hyderabad than Banjara Hills for my first project. One can only do so much in a particular location. We are not going an hour away from the city centre to offer luxury, which is what most end up doing. We are in the heart of Hyderabad, at Banjara Hills, which stands for certain value, a particular status and Signature One enhances that value. This is the first of its kind luxury residential project in all of Hyderabad. Signature One is modelled on a private luxury hotel. We intend to redefine luxury and set the bar in standards for luxury lifestyle in the state of Telangana and the city of Hyderabad.
What role do you see Hyderabad playing in the luxury real estate market?
Hyderabad still has a lot of land. Real estate is not as expensive or limited as other metros so there is a huge scope. The potential for luxury real estate in Hyderabad is yet untapped. I strongly believe in brand Hyderabad.
Prime Property Inside Hyderabad Ever since the bifurcation of Andhra Pradesh over a year back, not only has Hyderabad got back its mojo but it has also edged out Bengaluru to grab big deals in the city's office market. Hyderabad is the new darling of India Inc and MNCs & India's best performing city when it comes to commercial real estate. Prime Property goes to Hyderabad.
Read more at: Money Control
Read more at: Money Control